Entering new markets and new channels is never
easy. It takes research, planning, strategy, and hustle.
It requires a roadmap that guides your company and keeps
it laser-focused.
How we can help:
Working collaboratively with your team, we help you
develop a Strategic Marketing Plan that includes:
» Extensive research on the competitive
landscape and market opportunity, size, growth and trends.
» Customer segmentation and analysis
(understanding the needs and wants of target buyers
is critical)
» Creation of key value propositions
and assistance with branding and positioning.
» Development of appropriate marketing
strategies-- PR, advertising, SEO/SEM, social networking,
viral tactics, etc.-- all designed to
reach customers in a capital-efficient manner.
In addition to the written, guiding document, our Strategic
Marketing Plans often include:
» Toolkits and analytical frameworks
such as Marketing Mix Matrix (product, price, place,
& promotion),
a SWOT analysis, and various customer
& market validation programs.
» A financial model and budget showing
forecasted expenses and expected returns.
» A PowerPoint slide deck used to
present the idea and gain management or board buy-in.
.
Who Needs It:
» Startup companies who are moving
beyond beta sales and seeking to grow rapidly.
» Established companies looking to
enter new markets or new channels of distribution.
» Established companies seeking to
extend and improve their marketing-focused business
models.
Benefits:
» Provides deep insight into the market
and competitive environment.
» Focuses the company on the most appropriate
and attractive opportunities.
» Lays out an efficient game-plan for
reaching and securing customers in a cost-effective
manner.
Contact us today to learn how we can help. We look forward to working with you. |